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    Marketing & Growth Automation

    Generative engine optimisation

    Also known as: GEO, AI search optimisation, generative engine optimization

    What is generative engine optimisation?

    Generative engine optimisation is the practice of structuring content so AI answer engines — ChatGPT, Gemini, Perplexity, Google AI Mode — can extract, trust and cite it. It favours direct answers, clear structure, verifiable sources and machine-readable schema.

    What differs from classic SEO

    • The citable unit is a short, self-contained answer, not a page
    • Sourcing and specificity matter more than keyword placement
    • Structured data helps models attribute claims to an entity
    • Being the original source of data beats summarising others

    Last reviewed by the gAIcko editorial team.